The twin goals of VeryWise Nutrition are to:
“provide appropriate nutritional supplementation to the appropriate subject population based upon sound scientific evidence of the likelihood of real health benefits being obtained by that population. In other words, VeryWise will only market those types of nutritional supplements where the evidence of potential benefit to the user is overwhelming. ”
“provide these nutritional supplements in innovative formats often in the form of a liquid, or a soluble powder, which will bring a new dimension to the supplementation of those nutrients.”
Examples of this will be first product to be rolled out called BrainWise – a delicious tasting fish oil “smoothy” which provides high concentrations of DHA, EPA, antioxidants and prebiotics – and has no fishy taste or smell.
All VeryWise products will be presented in the highest quality packaging with advertising and PR at appropriate levels to build significant brand and specific product awareness over a reasonable time.
VeryWise Nutrition has a team of nutrition formulation specialists, and a manufacturing base which has been developing and producing dietary supplements for over 15 years. This experience and knowledge is now being focused into providing the very best in nutritional supplementation to the consumer.
A UK-based food supplements comparison website has launched today that rates the 20,000+ products on-market there in a bid to provide consumers with unbiased purchasing advice.